How to Keep a Shop Open

I’m looking at you, awesome shops that have recently closed.  Crave Cafe.  Magazines and Coffee.  Cafe Nouri.  Nighthawks.

http://www.coffeeshopprofits.com/
http://www.crimsoncup.com/open_sevenstepstosuccess.php
http://www.espressobusiness.com/book.htm
http://www.homerscoffeehouse.com/new%20book.htm

Sure, each of these sites wants to sell you a book, but perhaps that’s what you need.  When not drinking coffee or grinding away at my day job, I do improv comedy pretty seriously.  How many books do I have on the topic of improv comedy?  Over 25.  And its not even my livelihood.  Certainly, you can afford 3 or 4 books before you go and buy your massive espresso machine.

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